WHAT WE DO
A custom survey of your ideal consumers.
“We built our launch on this data and it has gone so, so well. We used it to raise rounds of seed money.” - Christian, Founder
Takes into account what’s currently happening that could affect your brand.
“You’re like Sherlock Holmes. You always find the wildest stuff.” - Kody, Creative Director
We get face to face with your target audience and dig beneath the surface.
“To hear what my customers voice through your research was the defining moment that set us apart as a brand.” - Justin, Founder
Putting our heads together to get to great thinking and agreement.
“You bring an awesome energy and levity to sessions—and especially do a great job facilitating.” - Blake, Business Owner
A look into the brands that want to beat you.
Now I know what the enemy is doing.” - Business Owner Client, Anonymous
One of the most important decisions you can make—how do your products interact with each other? Should you have two brands?
Grabbing insights and interesting point of view to base a campaign on.
“Your ability to ideate and think outside of the box, mixed with the research you do, challenges us to both stay grounded and come up with something that is totally new.” - Kody, Creative Director
How do you sound? What’s your tone of voice?
“You perfectly captured exactly who we are. When you go to our site, the brand is on point. It’s not aspirational—it’s full of who we are.” - Daniel, Founder
Keeping the whole team on the same page about who we are serving. Based on deep research and real people.
“You have a knack for peeling people off the page and making the customer come to life.” - Tracy, Director of Strategy
The Braveheart language about your brand.
“You set a vision that was absolutely beautiful. It gave our teams something to actually rally around and agree on.” - Mark, Product Engineer
How should your brand behave inside and out.
"Developing and understanding the personality and archetype is a hard thing to do as a founder. I know the idea is my idea, but how is my company different from me and how can I make it stand out in the marketplace?” - Justin, Founder
Building the right guidelines saves a world of pain later.
“Challenging us to re-look at our MVV statements has been tough. It forced us to look at who we are as a company and address some hard truths that have really gotten us back on track and on the same page.” - Chase, Founder
The North Star of how you can stand out in your marketplace.
“We knew our why, but couldn’t figure out how that applied to creativity or how we could stand out. The brand positioning gave us a true north star.” - Bryan, Founder
Getting to the truth about who your ideal customers are and what they want.
“Developing an actual understanding of the audience we’re reaching beyond our narrow set of experiences or intuition has become invaluable for us.” - Kody, Creative Director
The “broccoli in your teeth” conversation—keeping it friendly and honest.
"It’s really difficult to excavate the truth about something. Many people are looking for the first fact, not the most important fact. You really leave no stone unturned.” - Kody, Creative Director
“You help our creative teams know who they’re creating for. You help the founders feel like their brand is representing them. And you help the audience understand what the business is. It’s helped limit rounds of revisions because the client also knows the same information.” - Kody, Creative Director
People make million-dollar decisions based on swift creative thinking without any insights or audience truths. After years of working with assumptions, I knew there had to be something more—guessing games are easy to lose. And losing is a waste of money and time.
I founded Rapt to put our obsessive curiosity and endless fascination to work. We unearth deep truths about people and culture, and to give brands the insights and tools they need to tell their story and win with their audience.
Kirby Carol
Founder, Chief Curiosity Officer,
Chief Strategist & Researcher
Let’s work together.